CASE 04
Three Corporate Websites
From buying the domain to launch, built by contractors who did not report to me.
Problem
Production did not scale: every piece of content was recorded by hand — set up the scene, record, edit, file it — and then the contractor left. Publishing was manual, decisions about what to release got lost in chat, and every change went straight to production. All of it resting on one person with no budget for a team.
What I owned
The company side of the project: domains and hosting, structure and content, finding and briefing the contractors, accepting their work and the technical launch. Design and development were done by external people outside my reporting line — I set the task and signed off the result.
System
- 01Domains and hosting
- 02Structure and content for each site
- 03Finding and briefing contractors: design, frontend, backend, content
- 04Copy and competitor research with AI tools
- 05Accepting the work and the technical launch
- 06Upkeep and updates after launch
Result
All three sites are live, running and kept up to date. Part of the work — copy and competitor research — was covered with AI tools, so no extra contractors were hired for it.